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A p r i l .

1998 “J e ff Bezos: discounter,”B r a n d w e e k ,

October 12.

1998 “Employee raiding cases hard to prosecute,”

Computerworld, October 26.

1 9 9 8“The river wild: .s recent

acquisions move into new terrory,”Red Herring

Magazine, November.

1998 “: the wild world of e-commerce”

第 229 页

亚马逊网络书店传奇

250

Business Week, December 14.

Baldock, Robert

1999 Destination Z: The history of the Future

( N e w York: John Waley & Sons).

B a r n e r, Robert W.

1994 Crossing the Minefield: Tactics for Overcoming

To d a y .s Toughest Management Challenges (New Yo r k :

A m a c o m ) .

Bayers, Chip

1999 “J e ff Bezos- Why hin (and not you)?”Wi r e d ,

M a r c h .

1999 “The inner Bezos,”Wired, March.

B e r r y, Leonard L. Seiders, Kahleen and Gresham, Larry G.

1997 “For Love and Money: T'lle Common Tras of

Successful Retailers,”( O rganizational Dynamics, Autumn

(American Management Association).

Bombrun, Charles J

1996 Reputation: Realizing Value from the Corporate

Image (Harvard Business School Press).

Clemente, Mark N. and Greenspan, David S.

第 230 页

参考文献

251

1998 Winning at Mergers and Acquisions: The

Guide to Markel-Focused Planning and Integration(New

York: John Waley & Sons).

Delano, Frank

1999 The Omnipowerful Brand (New York: Amacom).

D o l e r, Kathleen

1998 “Interview: Jeff Bezos: Founder and CEO of

Inc.”Upside, September.

Easton, Jacklyn

1999 Striking Rich. Com (New York: McGraw-Hill).

Gimein, Mark

1999 “Playing the Net Stock Game,”The Industry

Standard: The Newsmagazine of the Internet Economy,

January 18. Http:H/www.thestandard. net/articles

G u n t h e r, Marc

1998 “Is competion closing in on ?”

Fortune, November 9.

Harris, Jim and Brannick, Joan

1999 Finding and Keeping Great Employees (New

York: Amacom).

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Hazleton, Lesley

1998 “J e ff Bezos: how he built a billion-dollar net

worth for his company even before his company turned a

p r o f i t ,”Success, July.

1998 “J e ff Bezos.s Secret of Success,”F i n a n c e

Week, September 15.

Hof, Robert D.

1998 “t e c h n o l o g y, technology, technology”

B u s i n e s sWeek, December 14.

Holtz, Shel

Public Relations on the Net: Winning Strategies to

Inform and Influence the Media, the Investment

C o m m u n i t y, the Government, the Public, and More! ( New

York: Amacom).

The Information Resource for Job Seekers, San

Francisco, California

: The Online Jungle and More, The

Company Insider (Wetfeet Press)

Jamison, Brian, Gold, Josh and Jamison, Wa r r e n

Electronic Selling: 23 Steps to E-Selling (New Yo r k :

第 232 页

参考文献

253

M c G r a w - H i l l ) .

J e ff r e y, Don

1998 “ eyes retailing music online:

major player.s entrt will raise competive stakes,”

Billboard, January 3 1.

De Jonge, Peter

1999 “Riding the Wild, perilous waters of

A m a z o n . c o m ,”N e w, York Times Magazine, March 14.

K o t l e r, Philip

1999 Kotler on Marketing: How to Create, Win and

Dominate Markets (New York: Free Press).

Kuglin, Fred A.

1998 C u s t o m e r-Centered Supply Chain Management

(New York: Amacom).

M e y e r, Michael

1998 “Going shopping,”Newsweek, August 17.

O l i v e r, Richard

1999 The Shape of Things to Come(New Yo r k :

M c G r a w - H i l l ) .

Pettis, Chuck

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1995 Technobrands: How to Create E Use “B r a n d

I d e n t i t y”to Market, Advertise E Sell Technology Products

(New York: Amacom).

Reed, Alastair

1998 “Seattle's could threaten booming U.K.

b o o k s e l l e r s ,”Campaign, August 7.

Romenesko, James

1997 “'s success has come faster than

founder expected,”Knight-Ridder / Tribune Business

News, July 21.

S e g a l l e r, Stephen

1998 Nerds: A Brief History of the Internet (Oregon

Public Broadcasting).

Seybold, Patricia B., wh Marahank, Ronni T.

Customers(New York: Times Books).

Slovan, Margie

1997 “Bound for the Internet,”Nation's Business,

March.

Ta y l o r, Don and Smalling Archer, Jeanne

1994 Up Against the Wal-Marts: How Your Business

第 234 页

参考文献

255

Can Prosper in the Shadow of the Retail Gian ts (New Yo r k :

A m a c o m ) .

Thielen, David

1999 The 12 Simple Secreets of Microsoft: How to

Think and Act Like a Microsoft Manager E Take Yo u r

Company to the Top(New York: McGraw-Hill).

Walton, Sam, wh Huey, John

1993 Made in American (Bantham Books).

Wo l ff, Michael

1998 “M e rge and converg e ,”The Industry Standard,

December 4.

See http: //www.thestandard. net/articles/ display/

Wood, James B. and Rothstein, Larry

1999 The Next Level: Essential Strategies for

Achieving Breakthrough Growth (Perseus Books).

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